Information Filled Under 'GTC Law Group' Category
Nearest Tube Takes Juniper Award Friday, July 17th, 2009
Juniper Research has revealed the winners of its first Future Mobile Awards for mobile applications. The Future Mobile Awards are given to companies that Juniper believes have made significant progress within their sector during the previous year. Juniper’s first Gold Award for mobile apps goes to acrossair for its augmented reality app, ‘Nearest Tube’, developed for the iPhone 3GS. The app, which is awaiting approval by Apple, enables you to find out where your nearest London Underground startion is via a 3D map
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Nearest Tube Takes Juniper Award
The Association for Interactive Media & Entertainment (AIME) has brought together the UK’s leading mobile SMS aggregators (Terminating Providers) to fuse best practices, standards and guidelines which relate to the planning, deployment and management of premium rate mobile services. AIME members, who are mobile Terminating Providers, and typically also Application Providers, have agreed a series of measures to reduce the incidence of Merchant Promoters (MP) who cause consumer harm by breaching the PhonepayPlus Code of Conduct and other regulations. The AIME members that commit to follow the Best Practice Guidelines have agreed to implement all steps and procedures contained in these guidelines.
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AIME Acts on Premium Rate "Scamsters"
Mobile messaging solutions provider Miyowa has announced the launch of the Preloaded Instant Messaging (IM) Software Client Programme, whose purpose is to embed Miyowa’s messaging client software onto handsets for all the major mobile brands in the market. Miyowa has also announced that the MoveMessenger software has been preloaded onto the new Sony Ericsson W595S and that it has secured major handset brand deals for the coming months. The Preloaded Instant Messaging Software Client Programme aims at increasing the reach and mass-deployment of mobile IM technology, as well as the adoption of rich IM services by end-users all over the world
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Miyowa in Preload Push
The DOJ confirmed yesterday that its Antitrust Division is investigating possible anti-competitive practices involving credit derivatives. The statement read: “The Antitrust Division is investigating the possibility of anti-competitive practices in the credit derivatives clearing, trading and information services industries.” The statement came the day after Markit Ltd, a dealer-owned provider of prices in the credit default swap market, said the DOJ was investigating the $26.5 trillion market: “Markit has been informed of an investigation by the Department of Justice into the credit derivatives and related markets.” It did not specify the targets of the probe. The DOJ sent civil investigative demands (CIDs) early this month to the largest dealers in the CDS market, seeking detailed information about their CDS exposures and their relationship to Markit, according to people familiar with the letters, who also indicated the requests are voluminous. The issuance of CIDs on such a scale normally results in large scale document reviews. The Justice Department is thought to be looking into whether dealers that have an equity stake in Markit have any unfair advantage over other market participants relating to CDS price information, analysts said. The following is from today’s Financial Times : Credit derivatives probe opens new ‘can of worms’ Published: July 16 2009 The future shape of the credit derivatives market was already difficult to sketch out

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Credit derivatives probe: new aggressiveness at the DOJ
The Mobile Marketing Association (MMA) has launched an MMA Membership program specifically tailored for the affiliate marketer operating in the mobile space. The MMA Affiliate Member program has been created to benefit the Affiliate Marketers that follow the MMA’s Consumer Best Practices and Global Code of Conduct, and simultaneously address the increasing instances of poor user experience that result from misleading advertising practices in premium Shortcode programs. By becoming an MMA Affiliate Member, companies agree to follow MMA guidelines outlined in the U.S. Consumer Best Practices and Global Code of Conduct, and in turn, receive industry recognition that they are both educated in, and agree to abide by, industry self-regulation guidelines published and maintained by the MMA.
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MMA Launches Affiliate Program
Different World Drinks, a Molson Coors company established earlier this year to sell a range of specialist beers, including Kasteel Cru, Grolsch Weizen, Dos Equis, Blue Moon, White Shield and Zatec – is using mobile marketing services from Adeye to promote its brands. Adeye is using a range of mobile marketing and live promotional techniques to help Different World Drinks showcase its beers at a boat launch in Bristol Docks for its top 30 regional customers today. Invitations and tickets for the event were sent out via SMS and recipients were directed to a new mobile site developed by Adeye to get the latest information about Different World Drinks beer brands, as well as the chance to win a meal for two at Smith’s of Smithfield
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Adeye Powers Drinks Brands Promotions
US PR firm VSC Consulting, which represents AdMob and Greystripe among others, has announced the launch of a new division focusing exclusively on iPhone, Blackberry, Android and other mobile application developers in need of mass market awareness “at a fraction of the cost of traditional advertising”. With over 250,000 applications now available on major platforms, VSC says its new division, ApplaunchPR, will use sound creative programs to cut through the noise and raise visibility surrounding an application’s launch and distribution.VSC has handled well over a dozen mobile application launches since 2002. “VSC's Applaunch program provides a critical promotional service missing in the ecosystem today,” says Jason Spero, General Manager, North America at AdMob.
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PR Firm Launches Mobile Apps Division
Hats off to Coca-Cola for its latest mobile campaign (see story below). The promotional blurb for the campaign describes it as an industry first, and while it may not seem like the most sophisticated sales promotion campaign ever devised, industry first is indeed a fair description, in the UK at least. Elsewhere, operators like Turkcell have gone out to brands and pitched them with promotions where the brand buys a tranche of texts or talk time and then gives it away to consumers as part of a promotion, but over here, up until now, the idea never seems to have caught on
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QR Codes? Nah, Give ‘em Some Money
Coca-Cola Great Britain has announced a promotion designed specifically for its teen audience, offering consumers of its Fanta, Dr Pepper and Sprite brands 50p free mobile credit with every purchase. The promotion, running across all mobile networks, recognises that mobile usage continues to grow amongst the teen audience and Coca-Cola says it has used this insight to give them a reward they really want, free mobile credit. The Every Pack Gets 50p mobile credit promotion will run for approximately one month, from mid-July until stocks last
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Coke Promo Offers Mobile Credit
WIN plc, which provides interactive mobile entertainment and information services, has announced that its Enterprise Platform is the first to offer text message-to-Tweet conversion. Organisations using the WIN platform will now be able to offer customers the choice of texting a Tweet. The Tweet will then be automatically posted to one or more Twitter feeds, in addition to other mediums of the user’s choice. The Twitter feed will therefore provide a point of interaction for all customers presenting the organisation with a single customer view
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WIN Launches Enterprise Text-to-Tweet Service
We have launched the Asia-Pacific Posse List which will include our Asia job listserv (to get on the Asian-Pacific job list click here ) and this page. Our focus will be the legal markets in Australia, China, Hong Kong, Japan and Singapore but we will include other Asian locations as they develop. This page is sponsored by our strategic partner in Asia, CCH Workflow Solutions. You can learn more about CCH Workflow Solutions in some articles we have linked at the top of this column as well as by clicking their logo in the upper right hand corner of this page.

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The Launch of the Asia-Pacific Posse List
The Opportunity Maker: Strategies for Inspiring Your Legal Career July 23, 2009 12:00 pm to 1:00 pm Rocket Matter is proud to host a FREE Internet Marketing webinar by Ari Kaplan, renowned author and speaker on legal business development. Program Description: While the economy is faltering, those who focus on creating and building genuine relationships will strengthen their potential for career and business development. Learn how to stand out in today’s stagnant economy from the author of the Amazon.com bestseller, The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development. The New York Law Journal described it as “a must-have treasure box of marketing ideas.” This program will provide proven strategies to help you: * Create Career and Business Opportunities * Expand Your Network * Raise Your Profile Online * Harness the Power of Social Media * Build Stronger Relationships About Ari: Ari Kaplan is a nationally-recognized speaker and the author of the Amazon.com bestseller, The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2008). He practiced law with large firms in New York City for nearly 9 years and has been recognized on CNN, as well as in the Miami Herald, the New York Post, the ABA Journal, Above the Law, the National Jurist, the Chicago Lawyer, GP Solo, the California Recorder and other publications. To register click here

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July 23: Free webinar – The Opportunity Maker — Strategies for Inspiring Your Legal Career
Let the street parties begin. 118 800, which has managed to create just about as bad a brand image for itself as any company could manage in the space of just over four weeks, has suspended its mobile phone directory enquiry service after its website seemingly found itself unable to cope with the number of people trying to opt out of the service. A notice on the company’s website says that the service is suspended “while we undertake major developments to our 'Beta Service' to improve the experience for our customers
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118 800 Mobile Directory Service Suspended
Clearwell has put together a web page called “E-Discovery Central” which is a comprehensive resource on all issues pertaining to e-discovery including news, free downloadable content, and insights from a variety of expert sources. It’s a great resource to help you develop your knowledge of e-discovery practices and complex e-discovery issues. For the page click here .

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Clearwell E-discovery glossary
Touchnote, the company that turns mobile photos into real postcards, has been selected as a finalist for the MobileBeat2009 Top Startup Competition for its yet-to-be-unveiled ‘TouchnoteThis for Mobile’ service. Touchnote is one of 14 companies shortlisted for the prize. Touchnote will be unveiling the application at MobileBeat2009, which takes place this Thursday, 16 July, at Parc 55 hotel in San Francisco “As a company which has only been around since October 2008, and only launched its first mobile application in April 2009, it’s extremely exciting to be shortlisted at such a prestigious event,” says Touchnote CEO, Raam Thakrar.
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Touchnote Up For MobileBeat Prize
Bridge the Legal – IT Gap to Reduce Legal Costs and Risk: Integrated eDiscovery to preserve and review in-place Date: Wednesday, July 22, 2009 Time: 12:30 PM (EDT)/9:30 AM (PDT) Description: eDiscovery costs have been increasing over 30% per year, an expense largely caused by poor data management policies. Many companies today rely on reactive and inefficient methods to perform legal hold, review, and collection work related to eDiscovery. Properly identifying custodians, preserving information in disparate data sources, and collecting the relevant information in an efficient and defensible manner are critical for successful eDiscovery but also require tight collaboration between legal and IT

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July 22: Free seminar Bridge the Legal–IT Gap to Reduce Legal Costs and Risk: Integrated eDiscovery to preserve and review in-place
Lonely Planet is making its award-winning guidebook content available to travellers with Nokia devices. Travellers can access over 75,000 geo-coded Lonely Planet attractions, restaurants and hotels, including destination information on history, culture and getting around when they download Ovi Maps’ City Explorer. With content for over 1,000 destinations now available, and more to come, Lonely Planet and Ovi Maps have many of the world’s most popular destinations covered
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Lonely Planet in Nokia Tie-up
The GSM Association (GSMA) has revealed details of the speaker line-up for the 2009 Mobile Asia Congress, to be held 18 – 19 November 2009, at the Hong Kong Convention and Exhibition Centre. The event will include keynote presentations from the CEOs of some of the world’s largest and most influential mobile operators, including Bharti Airtel, China Mobile, China Unicom, NTT DOCOMO, SoftBank Mobile, Telenor and Zain. The GSMA is also accepting nominations for the 2009 Asia Mobile Awards, which will be presented at the event
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Mobile Asia Congress Line-up Revealed
Electronic Discovery 101 for Litigation Support and Paralegals Tuesday July 21, 2009 01:00 PM ET (60 minutes) Litigation support professionals and paralegals that are new to the world of e-Discovery will benefit from this introduction to the workings of e-Discovery. The presenters will share insights gained from over 30 years of combined litigation paralegal experience. Attendees will leave with an understanding of the basic e-Discovery process, how to approach your next project with your attorneys and clients, and a new confidence about how to manage the world of e-Discovery. You will learn: What e-Discovery is and how it affects overall project management
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July 21: Free webcast – Electronic Discovery 101 for Litigation Support and Paralegals
Going Solo: Leveraging the Media: How to Establish Your Name and Expertise in the Mainstream and Legal Press Thursday, July 16 at 3 p.m.

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July 16: Going Solo — Leveraging the Media: How to Establish Your Name and Expertise in the Mainstream and Legal Press
Orange is to offer up to 2 million Digital Rights Management (DRM)-free music downloads for customers across Europe in a major refresh of its dual mobile and web portal service, the Orange Music Store. The new-look ‘Web and Wap’ music store went live in the UK last week, giving customers access to over 700,000 DRM-free tracks through a simpler interface. In a gradual roll-out, Orange will convert its entire catalogue of 2 million tracks from rights-protected to DRM-free. The Orange Music Store, first launched in 2005 and present in nine markets, already gives customers dual access on web and mobile to the full catalogue of 2 million downloadable tracks from the world’s largest record companies, including Universal Music, Warner Music, Sony Music Entertainment and EMI Music, as well as prominent indie labels. All the tracks that appear in the store will now be DRM-free. Customers only need to make one payment to receive two files: a DRM-free MP3 file for the PC and an over-the-air (OTA) download for the mobile phone. They can then use their purchased music however they like, whether listening to it on their mobile phone, sharing it with another PC, burning it to CD or transferring to a personal MP3 player
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Orange in DRM-free Music Move
The GSM Association (GSMA) has revealed that the world’s first interoperable enhanced communication service, incorporating key elements of the GSMA’s Rich Communication Suite (RCS) specifications, is now a live commercial service in S. Korea. The GSMA’s RCS initiative is supported by some of the world’s leading handset vendors, core network vendors and mobile operators, including KT and SK Telecom, who joined the initiative to provide an interoperable service solution in S.
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GSMA RCS Goes Live in S. Korea
UK retail group The Co-operative is calling for the release of young video journalists (VJs) who risked their lives to tell the story of the 2007 Saffron Revolution in Burma. Co-operative Members and the public are being encouraged to ‘Free the VJs’ via the film’s website, postcards in cinemas, twitition (a Twitter petition) and by texting ‘Free the VJs’ to 87103. The digital campaign is being delivered by digital marketing agency Substance, supported by mobile messaging company Mediaburst.
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Co-op Uses Mobile to Campaign for Journalists’ Release
GTEL Mobile, a new mobile operator in Vietnam, has deployed the Comverse ONE Billing & Active Customer Management solution, a converged billing system that is designed to help differentiate the operator from other telecom providers by offering flexible billing models and a 360-degree view of the customer, regardless of touchpoint. Established last July, GTEL Mobile is a joint venture between Vietnam’s GTEL Corporation and VimpelCom, which provides telecommunications services in Eastern Europe. Vietnam’s telecommunications industry has recently been growing at 20 to 25% annually, and the country now has more than 50 million mobile service users
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GTEL Selects Comverse
InnoPath Software, which specialises in over-the-air customer care for mobile devices, led the first ever OMA-DM (Open Mobile Alliance Device Management) interoperability demonstration at the OMA's recent meeting in meeting in Boston. The company successfully demonstrated its next-generation OMA-DM ActiveCare server, with handsets from Nokia running Symbian S60, and from HTC running Windows Mobile 6.1, highlighting interoperability across devices and networks, as well as broad industry support
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InnoPath Leads OMA-DM Demonstration
The Mobile Entertainment Forum (MEF) has issued a call to action, in response to the record number of consultations that the UK mobile industry is being faced with in 2009. The MEF notes that the mobile media industry is being subjected to a record number of consultations from a variety of regulators across the globe. The UK is most immediately affected with five key consultations in 2009 alone, including the BCAP/CAP consultations, which recently closed, and four that are still open: the Ofcom scope review; Ofcom Audience Participation in Radio Programming – the use of PRS; Ofcom Broadcast Codes Review; and PpP Discussion paper on Code. The MEF believes that there are potentially significant overlaps in jurisdiction between different regulators, as recent MEF responses, written in collaboration with MEF’s UK members, show
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MEF Issues Call to Action
In a recent press release Mark Heesen of the NVCA had this to say: “The venture capital industry will evolve significantly in the next few years as the asset class responds to a Darwinian contraction resulting from the recession, the rise of innovative industry sectors such as clean technology and the continued interest in venture capital outside the United States,” said Mark Heesen, president of the NVCA. “As the survey results suggest, we will see more globalization in the next decade, not only in terms of investments but also in fundraising and exits as well
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The future of venture capital and you could be waiting a while
