Information Filled Under 'GTC Law Group' Category
Paging AIM: Why Does Software Always Get Worse? Tuesday, August 25th, 2009
Two unpleasant bouts with updated software have led me to formulate Wolfe’s First Law of Programming: An upgraded, enhanced, or otherwise supposedly improved software release will always perform more poorly than the rev which it replaces. My two cases in point are AIM 6.9.15.1 — you gotta love their configuration control — and Time Warner Cable’s latest electronic programming guide
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Paging AIM: Why Does Software Always Get Worse?
Mobile marketing and technology firm 2ergo has announced a partnership with AT&T’s Youth Marketing Group in the US to promote teen music star Demi Lovato via the mobile web and text messaging campaigns. As a part of the agreement, 2ergo has created a mobile portal using its Mobile Site Builder and is providing text messaging capabilities for fans using Mobile Campaign Manager. Fans can log in to Demi Lovato’s mobile site at http://demi.m2ergo.com to check tour dates, download songs and play games.
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2ergo Powers AT&T Campaign
Central and Eastern Europe fixed-line and mobile operator Telefónica O2 Czech Republic has successfully deployed Oracle Communications’ Unified Inventory Management as part of its transformed, end-to-end business support system and operations support system (BSS/OSS) architecture With multiple existing in-house and third-party inventory systems, Telefónica O2 Czech Republic needed to define, manage and unify its customer services and associated logical resources (such as phone numbers and IP addresses) and physical resources (such as switches and routers) to reduce service introduction times and automate service fulfilment. Ness Technologies, Oracle’s partner in the Czech Republic, managed the project and, within three months, successfully deployed Oracle Communications Unified Inventory Management to provide both a technical customer service catalogue and inventory as part of the end-to-end architecture.
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Oracle Deployment Reduces Time to Market
I’m here in Rhode Island at the GMIS International 2009 conference , and it’s apparent that even though budgets are tight, local governments are still investing in training conferences that make sense and that ultimately benefit citizens. There’s good attendance and sessions ranging from the coupling of 311 and local government metrics program to cloud computing (moderated tomorrow by yours truly).
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GMIS 2009 Report
Mobile Interactive Technology (MIT), the operational technology business that is part of Mobile Interactive Group (MIG) has been selected by high street retailer Faith to power SMS marketing campaigns to its opted-in database of 50,000 customers. The deal will see Faith license MIT’s MIDAS platform, enabling the company to manage all its SMS mobile marketing activity in-house. Faith’s SMS marketing will fully integrate and support all campaign activity surrounding the launch of the new Faith website, which went live at the beginning of the week, and will also inform customers of New Season collections; raise awareness of sales and promotional activity; drive footfall in-store throughout the UK and online by delivering mobile redemption codes and supporting discount promotions; and build consumer loyalty to the Faith brand by supporting awareness and applications for the Faith VIP card Talin Vartevanian, Head of e-Commerce at Faith, says: “Our customers are continuously craving the latest sale offers and information from their footwear store. Adopting mobile and integrating SMS was the perfect solution for us
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Faith Puts Faith in SMS
The 32nd annual educational conference of the International Legal Technology Association (ILTA) starts today, August 23rd. This year it is at the Gaylord National just outside Washington, DC in National Harbor, Maryland. It is considered one of the premier events for ILTA members and decision-makers to come together to share their experiences as technology leaders to talk about how they best use leading technologies, and how to best optimize the value of IT in law firms and law departments
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Starting today (August 23rd): 32nd Annual International Legal Technology Association (ILTA)
Hugh McCartney, CEO at Cloudmark, investigates how consumers’ security concerns may be hampering their uptake of mobile operators’ value added services Mobile data services deliver additional revenues for mobile operators worldwide, and as non-voice related revenues become an increasingly integral part of operators’ strategies, they must work to ensure that these revenues are protected and future proof. According to recent research carried out among consumers by Cloudmark, nearly two thirds can’t manage a week without their mobile phone. But while this reliance on mobile phones bodes well for the industry, the adoption of mobile services such as mobile banking, mobile commerce and mobile marketing is by no means assured
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Protect and Prosper
Verizon Wireless has revealed that it has completed its first successful Long Term Evolution (LTE) fourth-generation (4G) data call in Boston, based on the 3GPP Release 8 standard. The company also revealed that it had earlier completed the first LTE 4G data call based on the 3GPP Release 8 standard in Seattle. The successful data calls involved streaming video, file uploads and downloads, and web browsing. Verizon adds that it has also succeeded in making data calls using Voice over Internet Protocol (VoIP) to enable voice transmissions over the LTE 4G network. In collaboration with its network infrastructure providers, Verizon says the successful completion of the data calls over its 700 MHz spectrum in Boston and Seattle marks the next step in its deployment for building its LTE 4G wireless network, which is being built on the 3GPP Release 8 standard
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Verizon Reports LTE Success
Mobile music discovery service Shazam and Nokia are celebrating the release of the Nokia N97 by offering the Shazam application on a free-to-use basis until 30 November inside the Ovi Store. This promotion will run on a limited – first come first served basis – so fans need to be quick if they want to snag Shazam for free to discover, share and purchase music through Nokia Music Store anywhere they go this summer. The promotional limited version of Shazam allows Nokia users to: Identify music anywhere: from the radio, TV, film, or in a store by simply holding their Nokia towards the music and selecting ‘Tag Now’ Buy music immediately when it’s heard: Tag details link directly to the Nokia Music Store giving users access to download the music they like Share the experience by sending tags to friends who share same musical taste via SMS Learn more about the music by reading track and album reviews and artist biographies, and find other music available from the same artist Discover other music similar to the tracks users like, to enhance their music collection and knowledge Find out what’s hot and popular by accessing Shazam music charts generated by millions of users Shazam is available for Symbian OS, S60 5.0 devices, including the Nokia N97 and Nokia 5800 XpressMusic and many Symbian OS S60 3.1 and 3.2 Nokia handsets including the popular Nokia N95 range and Nokia E71.
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Shazam and Nokia Team Up for N97 Offer
Date: Thursday, Aug 20, 2009 Time: 12:00 PM – 1:00 PM EDT Real-life examples, practical considerations and the pros and cons of locating, working with and managing the virtual legal assistant relationship. This session will specifically cover: – What a virtual legal assistant is, and more importantly, is not
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Free webinar August 20th: How To Locate and Hire A Legal Virtual Assistant
Nick Lane, CEO of mobile research specialist mobileSQUARED, tells David Murphy why he thinks predictions for the value of the UK mobile advertising business are way too high DM: So Nick, tell us a little about your background if you would NL: I started out on a publication called Telecoms Pricing Bulletin in 1996, then moved to Informa at the start of 2000 as the Editor of IP Core Network Analyst, moving on to Editor of 3G Mobile, and then at the end of 2006, I was appointed Principal Analyst for mobile content and services. This involved overseeing the report writing and editorial direction and I also had some input into the forecasting, and we were responsible, in fact for that figure for mobile advertising, $11.3 billion per year by 2011, that everyone always seems to quote.
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Squared Deal
Well maybe not free perhaps, but with the new EU regs, I should at least be able to use my mobile while I’m away for the next two weeks without running up too huge a bill. We will be updating the site over the next couple of weeks, but having been persuaded to take a couple of weeks off, and since the job of updating the site mostly comes down to me, it’s possible that our coverage of the mobile marketing scene may be slightly less comprehensive than usual for the rest of the month. Normal service will be resumed when I return, but in the meantime, if you’re missing your mobile marketing fix, just click around the Category list in the right-hand sidebar to catch up on some of the stories you might have missed
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Roaming Free
Digital Marketing and Advertising agency Buongiorno Marketing Services UK (B!MS) has launched a Mobile Advertising division, representing premium inventory for publishers across Europe. Buongiorno Mobile Advertising offers brands pan European planning and buying capability with local expertise via its international network, from a central London sales hub. By capitalising on B!MS’ on-the-ground presence across eight European territories, the US, India, and South-east Asia, the mobile advertising division represents the inventory of several major publishers, including Vodafone, La Repubblica, SFR, Dennis Publishing and Mobango on both an exclusive and non-exclusive basis.
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Buongiorno Launches Mobile Ad Division
Portio Research has released its report, ‘Worldwide Markets for Mobile Music, Games, Video and TV (2009-2013)’. The report provides analysis and growth forecasts for the £30 billion global mobile entertainment market, with detailed briefings on mobile music, mobile games and mobile video services, as well as projections to 2013 on both a global and regional level. Though priced at £995 for a single-user licence, the report is available at the heavily discounted price of just £95 for a limited time
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Portio Report Going for a Song
Nimbuzz has launched its multi-community mobile social messenger application for Android handsets. Uniquely for Android users, Nimbuzz has introduced what it describes as a “revolutionary” buddy list layout, Skype IM, a time-sensitive user interface, home-screen notifications, auto-reconnect, clickable URLs, and local social network support. The smart buddy list displays information in an intelligent way, says Nimbuzz, combining avatar and presence information in one, with community icon and resource information, if the person is online on the mobile or PC, in the same line.
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Nimbuzz Launches on Android
Corporate legal departments are keeping more work in-house these days to reduce costs. For many, this means more work and fewer people to do it. To that end, many companies are taking advantage of the high quality of talent on the market now by increasing the use of contract attorneys. While using outside counsel is still a necessity for certain highly specialized work, many corporate law departments are re-evaluating and increasing the work can be done internally. Often, that work consists of routine matters, such as patent applications, document reviews, low-level litigation and contract administration. However, as law departments lean more heavily on temporary legal professionals, the project work is not always routine
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Trend Report: Reduced Budgets Lead to Growing Reliance on Contract Attorneys
Management, systems and technology consultancy PA Consulting Group, has completed a report for Ofcom to predict any potential pressure on spectrum availability across the UK over the next 15 to 20 years. Spectrum is a finite and valuable resource, and PA’s report shows both supply and demand for spectrum under a number of different scenarios, ranging from high growth with very high demand for downloads and video streaming over wireless, to a 'contracting market' scenario where nervousness about security and privacy lead people to rely less on wireless transmission. PA's report shows the range of conditions under which spectrum would be readily available to meet demand, as well as the levels of growth that would be needed to reach a point where spectrum might begin to limit rollout of new, high bandwidth services
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PA Releases Spectrum Report
Mobile Interactive Technology (MIT) and 4th Screen Advertising, both part of Mobile Interactive Group (MIG), have combined their proprietary technology to offer what they claim is the UK’s first premium Ad Insertion platform, allowing MIT’s messaging clients to monetise trailing ‘white space’ at the end of MIT SMS messages. Key benefits of the Ad Insertion Platform include real-time SMS advertising; an online tracking and reporting interface; and full text length parsing to maximise the range of advertising messages The integration of 4th Screen Advertising’s proprietary ad serving platform, Mpression, directly into MIT’s Messaging Gateway, means that both SMS and MMS messages can be delivered with an inserted ad, without disruption or latency to the original service.
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MIT and 4th Screen Launch Text Ad Platform
Mobile ad network InMobi (formerly mKhoj), and Mobile Web 2.0 platform peperonity.com, have reported strong results from their mobile web advertising partnership. InMobi monetizes peperonity’s mobile traffic in its top 10 markets, including Indonesia, India, South Africa and Bangladesh. The companies say the partnership is delivering higher advertising revenue than other networks, and greater scale and effectiveness to InMobi’s advertisers
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InMobi and peperonity Celebrate Mobile Ad Success
3GVision has unveiled a new-look website and logos for both the company and its i-nigma brand. 3GVision says the brand identity change illustrates the idea of enabling fast and easy access to the mobile Internet, while providing all parties involved in the mobile chain, including mobile operators, advertisers, publishers, subscribers, device manufacturers and other businesses, with creative and innovative tools to effectively manage and analyze mobile advertising and marketing campaigns that meet their business goals
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3GVision Revamps i-nigma Brand
The Open Mobile Terminal Platform (OMTP) has become a sponsor of the W3C Mobile Web Initiative (MWI) in order to, in its own words, “further bolster the joint goal of making browsing the web from mobile devices a reality”. OMTP, the organisation behind the BONDI initiative, says it will use the sponsorship to drive standards and best practice, which will ultimately enable users of mobile devices to have the easiest and best possible access to the web
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OMTP Sponsors Mobile Web Initiative
The Mobile Marketing Association (MMA) has opened a public review period for the latest version of its Global Mobile Advertising Guidelines. The MMA says the guidelines are designed to provide an industry-standard framework that encourages the worldwide growth of mobile advertising, while protecting the consumer experience. The review period for the new guidelines, version 4.0, runs through 31 August, and is open to the public, MMA members and MMA partner organizations
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Mobile Advertising: Your Thoughts Please
Mobile agency Incentivated is looking for a Business Development Manager to help the company achieve its aggressive growth plans. The successful applicant will be responsible for developing their own new business pipeline, and converting prospects into first-time users of mobile. They will have a background of winning business in the media or IT sectors, and come with digital marketing experience. Mobile experience would be a bonus but is not essential. Responsibilities will include identifying budget holders within clients and secure meetings; undertaking research into clients and their communication strategies; working with Incentivated’s internal teams to create winning new business pitches; presenting to senior decision makers; and formulating future routes for idea generation The starting salary, depending on experience, will be £27 – £35k, plus a generous commission scheme, healthcare and share options
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Incentivated Hiring
Informa Telecoms & Media has announced that it is moving its forthcoming Mobile Pricing, Retention & Loyalty Executive Programme to Monday 21 – Wednesday 23 September 2009, due to “unprecedented delegate demand”. The event is aimed at experienced and practising pricing, marketing, retention, loyalty and business strategy professionals seeking to develop their knowledge of this industry area, and come away with workable strategies and proven concepts to make a real difference to bottom-line profit and customer satisfaction. The Mobile Pricing, Retention & Loyalty Executive Programme is an intensive three-day experience offering in-depth networking and learning opportunities.
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Informa Moves Pricing Event
Many marketers believe that Customer Relationship Management (CRM) delivers the best ROI, with advertising giving the worst. That’s the conclusion of the latest Marketing Trends Survey carried out on behalf of The Chartered Institute of Marketing by Ipsos MORI in the Spring. The survey found that 24% of marketers (24%) think the best ROI is delivered by CRM activities, particularly among those working in financial services and other services firms (31%), and those in the technology and telecoms sectors (30%)
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Advertising Delivers Worst ROI, says CIM
Marketers in the $1 trillion (£596 billion) global communications industry are facing unprecedented challenges in building loyalty and retaining customers, as cut-throat competition and new service models undercut pricing, prey on lucrative customers and disrupt established markets. That’s the conclusion of a study just released by the CMO (Chief Marketing Officer) Council and the Customer Experience Board (CEB). The study notes that free or low-cost interactive digital media channels, social networks, mobile messaging devices, online communities and other forms of content-rich engagement are permanently altering the communications marketplace, and redefining customer experience
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Report Analyses Telcos’ Retention Challenges
Oxygen8 Communications has launched a Payforit 2.0-enabled platform to help companies to generate additional revenues through micropayments. The new single-click purchase functionality available through Payforit 2.0 gives companies the ability to increase conversion rates on campaigns and encourage continued repeat purchase,. An Approved Payment Intermediary on all UK networks, Oxygen8 is offering the Payforit service free to all its customers – there is no set up cost and no ongoing monthly fee.
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Oxygen8 Launches Payforit 2.0 Platform