Information Filled Under 'GTC Law Group' Category
Content Not Always King, says KPMG Monday, November 30th, 2009
A Whitepaper launched today by KPMG challenges the theory that content is the only valuable commodity that companies need to consider when developing their online and digital propositions. The paper, ‘Emerging Business Models to Help Serve Tomorrow’s Digital Tribes’, proposes that rather than solely attributing value to content, there are in fact 20 digital value propositions to consider when evaluating the likely success of a digital proposition. For example, does your offering allow users to connect with each other?
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Content Not Always King, says KPMG
BBC Radio 1 listeners will be able to send the radio station free picture messages from their mobile phones for the first time on Friday 11 December, as part of its ‘Access All Areas’ week. Listeners in the UK will be able to send free picture messages to the BBC Radio 1 messaging number (81199), for a chance to see their images featured on the Radio 1 website. Mobile industry trade body, the Mobile Data Association (MDA), brought together each of the UK’s major mobile network operators – 3, O2, Orange, T-Mobile, Tesco Mobile, Vodafone and Virgin Media – to form a partnership with the BBC which aims to get more young people involved with the station.
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Radio 1 Offers Free Picture Messaging For a Day
NEC announced the deployment of its femtocell solution by French operator SFR, which becomes the first operator to launch femtocell services throughout France. NEC is providing SFR with an end-to-end femtocell solution which includes a compact indoor femto access point to be installed in the customer’s premises, the femtocell gateway, which aggregates and connects several access points to the core network, and the management systems for the access point and the gateway. The installation of the femtocell access point in the customer’s premises involves plugging in the femto access point to the broadband router and to the power supply – much like the installation of any broadband home gateway product.
GoSpoken in Literacy Drive Thursday, November 26th, 2009GoSpoken.com has partnered with actress and author Michelle Gayle, The Reading Agency and BlackBerry-maker RIM to help develop literacy levels in schools, through a national workshop study. The workshops gave select secondary school pupils aged 12-15 across three schools in Halton, Southampton & Crawley in the UK, the opportunity to read, write and share stories on BlackBerry handsets. Led by Michelle Gayle, author of ‘Pride & Premiership’ – a mobile novel, students engaged with the creative writing workshop, discussing and contributing their own ideas using the Smartphones.
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GoSpoken in Literacy Drive
Netbiscuits, a software service for the creation and operation of mobile websites, has revealed that marketing and communications firm Ogilvy has used its mobile publishing platform to set up the ‘IBM Smarter Cities’ mobile site. The IBM mobile portal, created by Ogilvy Paris, will serve the UK, Italy, France and Germany and is designed to provide a wireless destination where public sector leaders, C-level executives, and members of the public, can find out more about IBM's vision of Smarter Cities – part of IBM’s Smarter Planet agenda. By 2050, 70% of the world’s population will live in cities, giving them an ever greater influence in shaping the future of our planet.
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NetBiscuits Platform Powers IBM Smarter Cities Site
Exploring creative and effective ways to protect privileges while saving time and money Date: Wednesday, December 2, 2009 Time: 1:00 PM (EST)/10:00 AM (PST) Hon. John Facciola (U.S. Magistrate Judge in the District of Columbia) and Jonathan Redgrave (partner at Nixon Peabody LLP) will discuss their recently published law review article addressing the process for claiming and adjudicating privileges in the era of electronic discovery. They recently appeared at the Georgetown Law Advanced E-Discovery Institute ( click here )
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Free webinar Dec 2nd: A Call For Change — Privilege Logs in Modern Litigation (Facciola and Redgrave)
WINplc, which provides interactive mobile entertainment and information services, has launched Enterprise Communicator, a web-based mobile CRM communications platform specifically designed to help its corporate customers communicate more easily and effectively with field service teams, branch offices and customers. WIN’s Enterprise Communicator will help the company’s corporate customers interact with their own customers or staff using text messaging, multimedia messaging, voice push, email and other mobile communications services, to relay information such as stock updates, delivery information, renewals or payment reminders
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WIN Unveils Enterprise Communicator
Kirusa, which develops mobile value added services, has announced the launch of its Call-n-Tweet service. Call-n-Tweet enables Twitter users in the US to send Voice Tweets (short audio snippets) to update their Twitter status. According to Kirusa, Call-n-Tweet holds various benefits for the Twitter User community over a text tweet, namely, that it is easier and faster to tweet using voice; users can safely voice tweet hands free, even while driving; audio works better than simple text as your voice can convey your emotions; and sending an audio message is a richer medium.
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Kirusa Launches Call-n-Tweet
Mobile advertising firm Smaato has unveiled regional ad network Madvertise as its 33rd ad network partner. Madvertise is the leading regional ad network in Germany, Austria and Switzerland with a strong mobile website and mobile application publisher network. “We see this new partnership with Madvertise to be a great added value to our secret sauce in being able to deliver the most far reaching services globally – with relevant, local mobile advertising for our publishers,” says Smaato CEO Ragnar Kruse.
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Smaato Extends Mobile Ad Network
NetDev, an independent software vendor (ISV) for telecoms service providers, has launched a widget for the iPhone that allows users to manage enterprise audio conferencing sessions from their iPhone. In the near future, says NetDev, the Conference Controller widget will also be made available for other brands of Smartphone. Traditional conferencing solutions typically require desktop-client software or dual-tone multifrequency (DTMF) (aka touch tone) phone menus for manually controlling and managing conference calls, which, says NetDev, had posed a challenge for mobile workers requiring access to enterprise conferencing capabilities.
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NetDev Unveils iPhone Conferencing App
As organizations look for more effective and cost efficient ways to reach customers during this year’s holiday season, S. African firm Clickatell says that many of its customers are taking advantage of mobile marketing for immediate reach, reduced campaign costs, higher customer satisfaction and increased traffic, ultimately resulting in higher profits. Clickatell has published its ‘2009 Festive Mobile Marketing Handbook’ to help large and small businesses conceptualize, implement and monitor effective mobile sales, mobile marketing, and CRM campaigns this festive shopping season, using the power of SMS
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Clickatell Releases Festive Mobile Marketing Guide
Evolved Intelligence has launched a managed application service for mobile operators called ‘Remote ENGINE’. The applications available within the engine cover roaming, messaging, pre-pay and a number of other areas. Access to the applications is provided by a network interface function (NIF), which is attached to the operator’s network and which itself connects with one of Evolved Intelligence’s remote servers via IP.
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Evolved Intelligence Launches Managed Application Service
Dilithium, which provides mobile video infrastructure solutions, has revealed that the Kuwait operator, Media Phone Plus, has selected the company to expand its 3G mobile Value Added Service (VAS) offering, with the launch of a suite of multimedia services, providing fast, mobile access to rich video content such as Jukebox, Live TV and Video on Demand. The Dilithium solution combines DTG Multimedia Gateways with the ViVAS service creation and delivery platform.
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Media Phone Plus Selects Dilithium
What to make of Bluetooth marketing? On first reading, the results of Blismobile’s Bluetooth campaign to promote the launch of a new movie sound pretty good, with 205,000 downloads of the movie trailer. The 1% conversion rate referred to in the press release made me wonder if every one of the 20 million commuters potentially exposed to the campaign had received an uninvited message asking if they wanted to receive the trailer, in which case, as I’ve said before about Bluetooth, that’s an awful lot of people to annoy to get those 205,000.
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The Trouble with Bluetooth
Sybase 365 has been selected by 11 mobile operators in Asia to provide international SMS, MMS and GRX (mobile data roaming) services. The operators include Grameenphone, Smart Mobile, TMI Cambodia, Sampoerna, SureM, Unitel, G-Mobile, Spice Nepal; CityCell and Excell. The operators will gain access to more than 3.4 billion mobile subscribers around the world across 800 networks, thanks to Sybase 365’s transcoding capabilities, that the company says traverse networks and handsets without degrading message quality, over GSM, CDMA and TDMA networks.
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Sybase 365 Expands in Asia
The GSM Association (GSMA) has announced the winners of the Asia Mobile Awards 2009, as well as the winners of the Mobile Innovation Grand Prix – Asia Tournament, which was contested this week at the Mobile Asia Congress in Hong Kong, China. The Asia Mobile Awards were created by the GSMA as a platform to showcase leadership and diversity for mobile content, products and services across Asia. This year’s Awards attracted more than 100 entries from operators, vendors and the broad value chain from across the mobile industry that provide products and services that are commercially available in at least one Asian market.
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GSMA Reveals Asia Mobile Awards Winners
I’m at an event, ‘Winning the Race: Chasing the Money in Decade 2’, organized by Results International, a corporate finance and consulting business specialising in marketing communications and digital media. Currently, we have a panel debate involving Howard Furr-Barton, ex-MD of online marketing agency Brand Attention, but now Head of Mobile at below the line agency Baber Smith, and Barry Houlihan, CEO of Mobile Interactive Group. They are talking about winners and losers in the media world, and Furr-Barton is proclaiming NFC payments and 2D barcodes as winners, with some passion, telling the audience that mobile is such a big pond, he can’t believe there are not more brands swimming in it
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Show Me the Money
Mark Brill, Chair of the Direct Marketing Association (DMA) Mobile Marketing Council and CEO of txt4ever, responds to criticism of the DMA’s latest research on mobile, and argues that the mobile marketing industry is failing to get its message across to brands and agencies In a recent comment in this magazine about the DMA's UK Spam study into mobile spam (12 November), David Murphy posed the rhetorical question: “I just wonder how many more studies we need to tell us that consumers are happy to receive marketing messages on their mobile phone, so long as they have agreed to receive them.” Of course, for those of us entrenched in the mobile marketing sector, the question of consumer interest in mobile marketing is familiar and well understood. The UK Spam Study wasn't conducted with a view to preach to the converted.
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Mixed Messages
A fascinating morning at the Innovation Qualcomm event today. A lot of what the company does is under the bonnet of Smartphones, Netbooks and the new breed of Smartbooks in the shape of chips, processors and cellular connectivity devices. The company also developed the BREW platform, wihch, as Andrew Gilbert: EVP & President, Qualcomm Internet Services & Europe, pointed out, has so far delivered over 2 billion paid-for mobile applications, generating over $2 billion (£1.2 billion) of revenue to publishers and developers worldwide.
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Future Perfect
The Mobile Marketing Association (MMA) has unveiled the MMA Global Research Panel, which it says is the industry’s first research capability to collect data via the mobile channel. The MMA says that the survey, produced in partnership with Kinesis Survey Technologies, the panel is designed to provide brands and agencies with deep, actionable insights into marketers’ integrated mobile campaigns, objectives and outcomes.
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MMA Unveils Research Panel
Camiant has revealed the findings of its latest study, ‘Rethinking Mobile Broadband Data Rate Plans’. The study finds that by redesigning mobile broadband data rate plans, operators will be able to help solve one of the industry’s most pressing concerns, which Camiant dubs the “bandwidth-value gap”, and defines as “the growing disconnect between bandwidth demand and revenue growth”. Camiant notes that, according to estimates from research firm Heavy Reading, bandwidth on 3G mobile networks is growing by approximately 400% annually, while the associated revenue from data services is growing by approximately 40% per year.
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Camiant Reveals Mobile Broadband Research Findings
LDM Global (for more about the company click here ) is an international information management/litigation support solutions provider. It specializes in data recovery, computer forensics, large scale electronic and paper based discovery services and international projects. We had the opportunity to meet Scott Merrick, International Marketing Director of LDM Global, at a “Managing Cross-border Discovery” panel during the International Legal Support Leaders Conference this past May ( click here )
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November 19th: A great webinar on European data privacy
I could be missing something here, but as T-Mobile has been ‘outed’ (or perhaps, to be fair, has outed itself), as the mobile network whose staff have been allegedly selling on its customers details to other companies so they could try to persuade them to switch networks, the question I’m asking myself is, should the companies buying the data not have been asking a few questions about where such potentially lucrative information had been obtained? I have no idea who the brokers who allegedly bought the information sold it on to.
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So Who Bought the Data?
This has been one of those frantic days in the mobile marketing world with scandal (a major mobile operator selling its customers details and then shopping those concerned to the Information Commissioner when it found out); innovation, in the form of the mBlox-powered mobile ticketing solution being rolled out by bus company Arriva; and a bit of corporate social responsibility thrown in, in the shape of Orange’s People Projects initiative, the closest thing I’ve seen yet (though maybe I’m just not looking closely enough) to what I think of as ‘Twitter Local’. And yes, I know it’s on Facebook, but I’ve thought for some time that if someone could put a local filter on Twitter (beyond simply following people you live close to), there could be some real community potential. If someone’s already done it, I’d love to hear about it
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Scandal, Innovation and Social Responsibility – Just Another Day in Mobile
An unnamed UK mobile phone company has voluntarily admitted to the Information Commissioner’s Office (ICO) that it believes its employees sold details relating to customers’ mobile phone contracts, including their contract expiry dates. It is alleged that the information was being sold on to the service provider’s competitors, whose agents were using the material to cold call customers prior to contract expiry dates to offer them an alternative contract.
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Mobile Company ‘Shops’ Alleged Data Traders
SatSports, which provides GPS devices for outdoor athletes, in partnership with HTC and Tourism Vancouver, has announced what it claims is the world’s first ever complete interactive tourist and sporting event mobile application. By providing live updated information, streaming of information, and street navigation for the world tourists descending on Vancouver next year – the city is due to house the Winter Olympics – the companies say they have created an app that will change the way visitors experience the city and events. With SMS capabilities, the app also allows Tourism Vancouver to interact with visitors anywhere in the city, no matter what their activity.
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SatSports Unveils Sports Event App
50 Cent and Vitaminwater have launched the 50’s Sound Lab application on the Apple App Store. Through Romplr, the interactive music platform developed by Moderati, fans of Vitaminwater and 50 Cent can use their iPhone or iPod touch to create and share their own mixes of ‘Baby by Me’, the first single off 50 Cent’s album, ‘Before I Self Destruct’. In addition to being able to remix the new single, 50 Cent is giving one aspiring fan a chance to show off their skills with him in the recording studio
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50 Cent Launches iPhone App